Coming Clean – What does Clean Green Beauty mean?

The terms clean and green beauty have been bandied about in the last few years and of late have literally snowballed into buzz words with many brands adopting the term as part of their key marketing message. It’s no surprise that the conventional beauty industry has slowly adopted the “clean” concept into its current product pipeline heeding the call toward improved ingredients and further company transparency.  

Despite the rapid rise driven by consumer deman…

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